Tricel (Killarney) celebrated the launch of their rebrand on the 28th of March with Minister Jimmy Deenihan, Minister for Arts, Heritage and the Gaeltacht.
The launch was also attended by several other local T.D’s, Councillors and Business people.
Also in attendance was the company’s founders Anne and Con Stack. Tricel is now managed by their four sons, Michael, Con, Richard and Robert and has inspired the company’s tagline ‘Generations of Innovation’.
Michael Stack, Managing Director spoke on his thoughts of the rebranding process
“I am very excited to be leading the group as it enters a new era under the Tricel banner. When we began this rebranding process, a clear vision was laid out as to what we wanted it to achieve and I am delighted with the way it has turned out. Since 2002, the Tricel name has been one of the leading lights in the group structure and I feel that now is the most opportune time to place it front and centre of what we are offering.”